Build Customer Loyalty Using Raffle Tickets
We all know that holding a raffle is a simple and potentially profitable way for a non-profit organization to raise needed funds.
But let’s examine how the simple use of raffle tickets as a marketing tactic can help small businesses attract new customers and cement customer loyalty.
The idea is simple and very inexpensive to put into motion and here it is in a nutshell:
Hold a monthly raffle:
Display signage that informs your customers that winners will be posted in our store on ____________ (date)
Prize must be claimed within 14 days (you set the rules) of drawing date.
This way the customer has to come back to the store to see if they are a winner. This creates excitement
The business can also add a coupon on the raffle ticket that is only good for a specific week.
Let your imagination run wild.
Post your success tips and stories in the comments.