Using Marketing Techniques to Increase Your Non-Profit Fundraising Efforts
I would like to talk about why it is important to increase the amount of exposure your fundraisers have and also ways to go about increasing the visibility of your fundraiser. Fundraisers are an important part of any non profit organizations operations and it is important to maximize how much a non profit can make off of a given fundraiser.
The reason it is important to increase awareness of your fundraiser is that the more people who hear about your fundraiser, the larger the potential number of customers to buy your fundraising items will be. Not only does this reduce the amount of money you ultimately make, but increased awareness of your fundraiser also increases awareness of your non-profit organizations. This sounds, and is, simple, but a lot of non profit organizations who hold fundraisers miss this point and end up doing a lot more work for a smaller return. The first way to increase the visibility of your fundraiser is the simplest. Bring up the fundraiser in every day conversations. Any time you are talking to someone, bring the fundraiser up and let them know how they can contribute. As far as fundraising sales, this is the most effective method of increasing your fundraisers visibility as many of the people who hear about your fundraiser will actually buy your fundraising merchandise because they know you.
The second way to increase the visibility of your fundraiser is to use social networking tools like Facebook and Twitter. Both of these can be valuable tools for your fundraiser. For Facebook, post frequent messages about your fundraising efforts and consider making a group event based on the fundraiser. Then, all you have to do is invite all the people you know to that group. Twitter also allows you to contact large groups of people about your fundraiser. Both of these tools allow you to reach out to people you do not see frequently. Make sure all of the people involved in the non profit fundraising efforts do the same. There is an increased affect. The more people involved with your fundraiser that use these social networking tools, the better your results will be. This can easily increase the number of people who know about your fundraiser and can be accomplished in a short amount of time. For Facebook, you can even invite all of the people on your friends list to join the group. This keeps them in the loop and makes them feel involved in some way in the fundraiser. This not only increases the visibility of your fundraiser, but, because they feel involved, makes them more likely to buy whatever your fundraiser is selling.
The third way to increase the visibility of your fundraiser is to have businesses in your area display posters, business cards, or flyers advertising your fundraiser. Many businesses look forward to helping non profits with their fundraisers both directly and indirectly. Just design a flyer or poster that explains clearly who your non profit organization is and what your fundraiser is selling, along with contact information so that interested customers can get a hold of you in order to buy your fundraising merchandise. Then, make a list of local businesses and contact them to see if they would be interested in helping out with your fundraiser. Customers who frequent businesses that allow the fundraiser advertisements will then know about it and be able to find out how they can support your non profit. This allows customers who may not know anyone in your non-profit group to still take part in your fundraiser. Many people like to help local community non profit organizations, but do not know how to go about contacting them or when they are holding fundraisers.
These are the three main, do it yourself tips for nonprofit fundraising. Nothing replaces planning and hard work when it comes to fundraising, but proper marketing of your fundraiser is a big step towards increasing the amount of funds made for your non profit organization. Many third party fundraising organizations are now starting to help in this aspect.
Rather than just leaving non-profit groups to fend for themselves, NostalgiaWallfornonprofits contributes to promoting your fundraising efforts through the methods mentioned in this article, as well as more advanced marketing efforts. Other fundraising companies may do the same.
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