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Why A Non-Profit Fundraiser Should Use Google+ for Promotion

2012 April 12
by Raffle Tickets

In today’s world of media and technology, social networking plays a major role in an event’s promotion. Hence, many event organizers now invest a lot in Facebook, Twitter, MySpace, and similar other sites, hoping for the highest returns in the long run. However, Google+ is a new addition to this list and has been proved incredibly helpful for non-profit fundraising. Here, we have come up with a few simple tips that will help you reap the fruits of success by promoting your non-profit fundraising in Google+.

Presence on the Google+ Platform

As a veteran in this field, I have always believed that visibility on a social media platform matters a lot. Your presence on the Google+ platform opens up a myriad of opportunities to connect with like-minded people from various parts of the world. Hence, this platform offers you enough opportunity to establish personal connections. It helps you decide

Try to Expand Your Network

Most of the people in Google+ simply mouse over your name instead of entering the profile at the very beginning. It helps them find your mutual friends and many of them put you in their circle based on that. Hence, you must try to extend your network by adding as much people as possible in your circle. With a large number of people in your circle, it becomes easier for you to spread the message of your non-profit fundraising to maximum audience.

Experiment with Circles

Google+ helps non-profits to stay focused, essentially on the relevant groups. It helps you reaching out to a larger audience, even without spending a lot of time looking for them. For example, you have made a fundraising video, which you want to be viewed by your board members. Google+ allows you to post it directly in a group composed of your board members only.

You can also add your board members, development committee, donors, and any other staff from the non-profit industry in your circle.

Accessing Video Chat for Promotion

Google has always been popular for its excellent video chatting features. You must know that video chatting is more personal than email discussion lists or even Skype calls. This is because, going personal has a lot of potential for non-profit fundraising. Face-to-face interaction often helps you making positive impact on the person you are chatting with.

Try out these tips to make your next non-profit fundraiser a grand success in no time.

Jonathon is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management. Acteva is the market leader in providing event registration solutions at competitive price.

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